Create Your Food Treasure Map

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posted on

July 8, 2025

Create Your Food Treasure Map

A friend recently asked me "what brings you peace these days?" and without blinking an eye, I answered "feeling rested, healthy and strong."

As I pondered my answer that evening while fixing dinner, I took a memory trip back to summer 2023 when I visited Polyface Farm for the first time. I'd attended the Two Days of Truth Summit that June. I remembered chuckling to myself then about how I'd bagged a planned beach trip for a weekend of learning! I could feel something shifting in me then, I just didn't know exactly what or why yet. I sat on the edge of my seat listening to the speakers, filling my notebook with mind-spinning ideas and inspiration. It was the impetus for me making it a priority to understand my health choices; mind, body & spirit.

It's hard to believe that was over two years ago now, and somewhere along the way since then - be it in a book, interview or podcast - Joel introduced to me the concept of creating a "Food Treasure Map," with the big idea being to take one year (that's right, a year!) and invest a good chunk of free time into mapping out the best choices and sources for my (and my family's) food.

"There is peace of mind when you know exactly what is in the food you are eating and feeding your family" Joel writes in the book Beyond Labels: A Doctor and a Farmer Conquer Food Confusion One Bite at a Time, which he co-wrote with Dr. Sina McCullough. I bought this book at the Summit and it has been an indispensable resource for me as I navigate through all the noise out there, and feel empowered instead to listen to my body and "finally figure out the diet my body needs to be happy, healthy & free."

Reading the book feels like having two friends at your kitchen table gently sharing ideas, or "Practical Bites" as they call them, for small shifts toward knowing "what to eat, how to procure it (they list resources and websites to help folks find their local farmers), how to prepare it, how to eat it" and how to save time in the kitchen to boot! Building community and and being mindful in the moment finds a place in the book as well.

Embarking on a year-long adventure to create a Food Treasure Map goes hand-in-hand with endeavoring to feel your best (on all levels) and being empowered by your choices. Practical Bite #1 reads: "You have the power to shape your food supply into what you want it to be." How exciting!

Where to start, you might ask? I'd encourage you to write down all the questions you can think of to help you know what it is that you are looking for and why. What is my body telling me it needs? (Dr. Sina is a big fan of this question!) Is the restless mind craving more quiet and routine? How much time do I wish to spend procuring my food? What will it feel like to trust my food sources? And so on. Paint the picture and ask yourself "what's my why?"!

When I consider the "why" behind my answer to the question of what brings me peace, I know it's because it's the way I want to show up for all the life I am given - rested, healthy and strong.

Food and community play a big part in that. I absolutely relish the time spent investigating this market or that food grower, visiting a farm, sharing tips with friends and strangers alike. It's all part of it!

I hope you have fun with some of these ideas, please share any you might have for creating the Food Treasure Map of your dreams!

Blessings & Happy Hunting!

Kristi

All Related

Happy Thanksgiving, Merry Christmas, and Happy New Year--that's a lot of stuff going on kind of lumped together. Which brings me to my thought this month: it's all related. Perhaps the signature difference between Polyface and current mainline food thinking is integration versus segregation. I could use numerous words to describe this basic concept, like parts versus wholes, but I think these two are as good as any. Conventional industrial food systems break things apart. We see it on farms that grow only one or two things, without regard for the greater inter-relatedness of ecology, all the way up to packaged and processed food. Modern processed foods don't use whole ingredients; they use pieces of things. They strip out the germ of the wheat, for example. They refine things to the point that the food bears no resemblance to its natural state. Then they put all these pieces together and call it food. But these pieces came from widely divergent places, and the beautiful unprocessed original no longer exists. When Dad and I were brainstorming what to call this farm venture that would eventually become Polyface, Dad's assumption was that we'd call it Salatin Inc.--you know, like Ford Motor Company or Chrysler (named for Walter P. Chrysler, the founder). I was adamant that it NOT be our family name for two reasons. First, I suggested there may be a day when a Salatin isn't at the helm. Secondly, I wanted the name to recognize integrated thinking. I came up with the name "Interface Inc." to recognize the three great environments: water, land, and forest. For 20 years, during what I call our experimental homesteading days, we'd been planting trees, fencing out riparian zones, fencing out the forest to protect it from cows, and developing a landscape plan with these various zones in mind. The State Corporation Commission rejected the name because, unbeknownst to us, Virginia already had an "Interface Inc." It was a labor arbitration company to work out disagreements between labor and management. I was milking the cow when Dad told me the bad news, and I spontaneously blurted: "If we can't be Interface, let's be Polyface--the farm of many faces." Dad laughed, but we both liked the idea, and it stuck and was approved. The point here is that from the outset, all our thinking was about how to leverage the various assets of the diversified ecosystem and then harness the distinctives of the various animals. As a result, we looked at symbiotic natural patterns and have done our best to duplicate them. The Eggmobile follows the cows so the chickens can scratch through cow pies. We use pigs to aerate compost. Our small flock of sheep is like a glorified weed eater, cleaning up fence lines and around farm buildings to reduce mowing. The animals move through the pastures, paddock to paddock; they don't stay in the same place. Illustrative of "conventional-think", Virginia Tech veterinary professors who judged my son Daniel's 4-H talk titled "Symbiosis and Synergy in the Racken (Rabbit-Chicken) House" at the state contest nearly 30 years ago couldn't restrain their skepticism. "Aren't you concerned about diseases with two species that close to each other?" I was never so proud. He was about 15 and, without batting an eye, looked those professors in the eye and replied: "We've learned that most pathogens don't cross-speciate." Folks, I had not prepped him for that question. When he responded like that, those three professors slapped their legs and laughed at the audacious notion. They had no further comments and immediately tried to recruit him to enroll at Virginia Tech and major in Veterinary Science. Instead, he stayed with me on the farm and scaled up these simple integrated relationships to the thousands of animals we have now--with virtually no vet bills. Meanwhile, conventional experts wring their hands over bird flu, screw worm, African swine fever, blackleg, and a host of maladies that attack places where an integrated approach toward biology is severely lacking. Pediatrician Dr. Sharon Goldfield, director of population health for the Murdoch Children's Research Institute, wrote a fascinating op-ed in the Wall Street Journal last week titled "Baby Food and Youth Obesity." She slammed "packaged baby and toddler foods" because they fail even rudimentary nutrition standards. Their surveys indicated that "80 percent of children are eating packaged toddler foods, many of which are ultra-processed, from an early age, with 43 percent of them eating these foods at least five days a week." Kids are eating out of boxes and slurping from concoctions created by a segregated mentality from field to stomach. This segregated thinking even permeates parental decision making, divorcing overall health from food and assuming whatever happens, pharmaceuticals can fix it. At Polyface, everything we do assumes that everything we do affects something else we do. It's that simple. Both land health and people health occur when we realize everything relates to everything. You can't just eat well and not exercise. You can't dismiss the value of sunlight on your skin; especially early morning sunlight. Hydration. Sleep. Stress. Forgiveness. Gratitude. It's all part of us. As we celebrate all these holiday times and imagine the relatedness of Thanksgiving with the Christmas story with the eagerness of a new year, imagine all the things going on in your life and how they work together. Or how if you pull them apart, things fray. Be assured that here at Polyface we're trying to integrate ecology, people, and economy in an overall symbiotic whole to deliver you the best food at a reasonable price. And we thank you for helping us build an integrated whole that respects earthworms all the way to our dinner plate and microbiome. We're not feeding you earthworms, but be assured they play an ongoing role in every bite you enjoy from Polyface. Thank you. Joel