Holistic Shopping

written by

posted on

July 30, 2024

Before I rediscovered real food, I developed a sophisticated and time-consuming method of shopping. I used to read labels. I would look for ingredients that I had in my own kitchen, avoiding food with ingredients that I wouldn’t use when I cooked at home. Artificial colors or flavors, chemical preservatives, industrial oils, high fructose corn syrup, MSG, pectin, carrageenan, soy flour, hydrolyzed vegetable protein, cellulose (AKA wood pulp).

I could go on, but you get the idea. I learned that there are ingredients that don’t need to be listed on the label, like MSG. Sometimes even organic products with the words, “no MSG” on the label actually contain MSG!

So how useful is that label anyway?

There are about 50 different names for sugar, and one or more of them could be on a label that I was so careful to read. Often sugar is present but not recognized because not everyone knows all the many aliases under which it is listed.

Over the years, more and more messages appeared on labels such as “twice the vitamin C”, or “half the fat”. And how many different kinds of bread are there now? Whole wheat, oat bran, low sodium, gluten-free, 9-grain, 12-grain, honey wheat, vegan — each with a unique ingredients list.

Processed foods have been taken apart, isolated, rearranged, and squeezed into funky shapes, but let’s face it. Once taken apart, food just can’t be put back together again. I call it Humpty-Dumpty food.

Nutrients and enzymes are destroyed by heat and pressure during processing. Some vitamins and minerals may be added back but, once processed, they're often still missing, enzymes, co-factors, and bioactive compounds that make it possible to be absorbed and assimilated.

On meat labels, I had to watch out for hormones, antibiotics, nitrates, and nitrites. I had to look for100% grass-fed beef and pastured chicken. I was surprised to learn that “cage-free” and “free-range” chickens were raised in houses.

All of this investigating required a lot of squinting due to the diminutive font on many of the labels. I call this method of shopping “reductionist shopping”.

I thought there had to be a more holistic approach to finding real food in its original, unprocessed state.

To be a holistic shopper, I first employed the strategy of shopping the perimeter and avoiding the center aisles where the Humpty-Dumpty food is.

This worked for a while, and I found a reprieve from label mania.

As I learned more about organic and other certification programs, I was no longer comfortable with the standards. This made me aware that I was still a couple of steps removed from the source of my food — the people who raised it.

Have you ever tried to go to the original source of eggs or ground beef from the supermarket? Some places won’t let you through the door. I decided to source food from farms (like Polyface) where I was welcome to visit, look around, and ask questions.

With this type of holistic shopping, I can eliminate the ingredients I want to avoid without reading a single label. There are some exceptions but, for the most part, all I need to know from the label is which farm produced the food. Now I trust Polyface Farm labels. Holistic shopping. How convenient.

Join me, won't you? Shop Polyface.

Susan

All Related

Happy Thanksgiving, Merry Christmas, and Happy New Year--that's a lot of stuff going on kind of lumped together. Which brings me to my thought this month: it's all related. Perhaps the signature difference between Polyface and current mainline food thinking is integration versus segregation. I could use numerous words to describe this basic concept, like parts versus wholes, but I think these two are as good as any. Conventional industrial food systems break things apart. We see it on farms that grow only one or two things, without regard for the greater inter-relatedness of ecology, all the way up to packaged and processed food. Modern processed foods don't use whole ingredients; they use pieces of things. They strip out the germ of the wheat, for example. They refine things to the point that the food bears no resemblance to its natural state. Then they put all these pieces together and call it food. But these pieces came from widely divergent places, and the beautiful unprocessed original no longer exists. When Dad and I were brainstorming what to call this farm venture that would eventually become Polyface, Dad's assumption was that we'd call it Salatin Inc.--you know, like Ford Motor Company or Chrysler (named for Walter P. Chrysler, the founder). I was adamant that it NOT be our family name for two reasons. First, I suggested there may be a day when a Salatin isn't at the helm. Secondly, I wanted the name to recognize integrated thinking. I came up with the name "Interface Inc." to recognize the three great environments: water, land, and forest. For 20 years, during what I call our experimental homesteading days, we'd been planting trees, fencing out riparian zones, fencing out the forest to protect it from cows, and developing a landscape plan with these various zones in mind. The State Corporation Commission rejected the name because, unbeknownst to us, Virginia already had an "Interface Inc." It was a labor arbitration company to work out disagreements between labor and management. I was milking the cow when Dad told me the bad news, and I spontaneously blurted: "If we can't be Interface, let's be Polyface--the farm of many faces." Dad laughed, but we both liked the idea, and it stuck and was approved. The point here is that from the outset, all our thinking was about how to leverage the various assets of the diversified ecosystem and then harness the distinctives of the various animals. As a result, we looked at symbiotic natural patterns and have done our best to duplicate them. The Eggmobile follows the cows so the chickens can scratch through cow pies. We use pigs to aerate compost. Our small flock of sheep is like a glorified weed eater, cleaning up fence lines and around farm buildings to reduce mowing. The animals move through the pastures, paddock to paddock; they don't stay in the same place. Illustrative of "conventional-think", Virginia Tech veterinary professors who judged my son Daniel's 4-H talk titled "Symbiosis and Synergy in the Racken (Rabbit-Chicken) House" at the state contest nearly 30 years ago couldn't restrain their skepticism. "Aren't you concerned about diseases with two species that close to each other?" I was never so proud. He was about 15 and, without batting an eye, looked those professors in the eye and replied: "We've learned that most pathogens don't cross-speciate." Folks, I had not prepped him for that question. When he responded like that, those three professors slapped their legs and laughed at the audacious notion. They had no further comments and immediately tried to recruit him to enroll at Virginia Tech and major in Veterinary Science. Instead, he stayed with me on the farm and scaled up these simple integrated relationships to the thousands of animals we have now--with virtually no vet bills. Meanwhile, conventional experts wring their hands over bird flu, screw worm, African swine fever, blackleg, and a host of maladies that attack places where an integrated approach toward biology is severely lacking. Pediatrician Dr. Sharon Goldfield, director of population health for the Murdoch Children's Research Institute, wrote a fascinating op-ed in the Wall Street Journal last week titled "Baby Food and Youth Obesity." She slammed "packaged baby and toddler foods" because they fail even rudimentary nutrition standards. Their surveys indicated that "80 percent of children are eating packaged toddler foods, many of which are ultra-processed, from an early age, with 43 percent of them eating these foods at least five days a week." Kids are eating out of boxes and slurping from concoctions created by a segregated mentality from field to stomach. This segregated thinking even permeates parental decision making, divorcing overall health from food and assuming whatever happens, pharmaceuticals can fix it. At Polyface, everything we do assumes that everything we do affects something else we do. It's that simple. Both land health and people health occur when we realize everything relates to everything. You can't just eat well and not exercise. You can't dismiss the value of sunlight on your skin; especially early morning sunlight. Hydration. Sleep. Stress. Forgiveness. Gratitude. It's all part of us. As we celebrate all these holiday times and imagine the relatedness of Thanksgiving with the Christmas story with the eagerness of a new year, imagine all the things going on in your life and how they work together. Or how if you pull them apart, things fray. Be assured that here at Polyface we're trying to integrate ecology, people, and economy in an overall symbiotic whole to deliver you the best food at a reasonable price. And we thank you for helping us build an integrated whole that respects earthworms all the way to our dinner plate and microbiome. We're not feeding you earthworms, but be assured they play an ongoing role in every bite you enjoy from Polyface. Thank you. Joel